Why The Color Of Your Website Design Is Important

 

Did you know that it doesn't matter how good your product is if the color of your website isn't pleasing to your customer? It's all about aesthetics and presentation. Customers base visual appearance and colors above ALL other factors when they are making a purchase.

Some studies have shown that brand recognition is DIRECTLY linked to consumer confidence…and having the right color scheme is a MAJOR part of brand recognition. UPS is brown. Coke is red. McDonald's is yellow. FaceBook is blue...well, you get the point. The proper use of color is vital creating a positive image among the consumers.

Did you know that 42% of all shoppers base their entire opinion of a website on design alone and that 52% don’t return to a site at all because of the overall aesthetics?

There are certain colors that are great for particular niches (niche marketing focuses on one specific segment of consumers rather than marketing to the entire population, or mass marketing).

Using the right color for your website not only allows for customers to become interested in your website, but it also allows them to REMEMBER your website.

Using color is an important and powerful tool. It's the first impression that your customers receive from you!